Two moods to fit the winter. Two moods to explore your beauty. Two moods to flaunt your feminity. That's Free Spirit, Lakme's fashion statement for winter 2006. Lakme Grand Finale designer Sabyasachi Mukherjee and ace makeup artist Clint Fernandes, created the chic Free Spirit look on model Indrani Dasgupta at the Lakme Beauty Salon at Lakme Fashion Week on Friday.

Clint Fernandes recreated the shades of expressive freedom on Indrani, while Sabyasachi dazzled the audiences with his inimitable signature style outfit from the Free Spirit collection. Lakme model Indrani looked the perfect ethno chic and embodied the ideal global Indian Free Spirit Woman.

Lakme's 'Free Spirit' range is designed to highlight the Indian woman's features and skin tone in two different moods—by day and by night. It's a kaleidoscope of images—a vibrant mix of colours from Rajasthan with the textures of a Mexican quilt, the magic of a sunset in Kanyakumari that blends with the pulse and energy of New York .

Sabyasachi, Lakme Grand Finale Designer, said, "I am delighted to be chosen to showcase Lakme's winter fashion statement—Free Spirit—this season. As you can see from the outfit designed for Indrani, I have used my creative freedom to bring alive the Free Spirit statement which reflects the essence of the concept and charismatic facets of the brilliant personality that defines Free Spirit. "

Creator of the Lakme Free Spirit look, Clint Fernandes, said, "Lakme's 'Free Spirit' range is designed to highlight the Indian woman's features and skin tone in two different moods—by day and by night. This new range by Lakme lets the woman indulge in a little bit of impromptu fun and naughtiness by 'day' and exude freedom and vibrant energy by 'night'. So go ahead, play with colours and discover the Free Spirit within you."

When the sun is out and the sky is blue, go out and play with Lakme Free Spirit by Day, which lets you frolic with a blend of ethno chic pinks, lilacs and corals that flirt with ethnic gold shimmer. Get ready to up the heat and light the nights this winter with Lakme Free Spirit by Night, which ensures that you dazzle with sparkling reds, shimmering bronze, bejewelled pinks and a hint of festive gold. Twist the rules with electric purples, glossy mauves and sparkling peaches. So that when it's dark, you will shine.

Sway in the wild imagination of sheer luxury with no boundaries; indulgence is the word where a woman can experience the delights. The products in the Lakme Free Spirit Range include:

Lip Colour

Spell magic when you speak. Become the talk of the town. Start a riot with browns and pinks for the day and red and mauves when the sun goes down. Available in 11 exciting shades at Rs 165.

Starshine Lip Gloss

A kiss of colour and incredible high-shine, all brought together to give you juicy lips and a superstar pout. Touch your lips with glitter and Starshine! Available in 11 naughty shades, these delicious lip-glosses are priced at Rs 195.

Starlight Face Highlighter

With all those compliments, it's only fair to blush. Get that natural glow in just a few seconds. Look flowery fresh, forever, with Starlight Face Highlighter that blends into your skin to create a natural-looking glow. It is easy to apply and is the perfect party mate. Brighten your day with smooth pink and sparkle your night with bold bronze. It is priced at Rs 195

Intenseshine Eyeliner

When you're happy, your eyes say it first. Intenseshine Eyeliner is not just eyeliner, it accentuates and smoulders your eyes with its rich luminous colour and intense metallic shine. Redefine your eyes and let them talk. Available in 3 shades of olive green, shimmering brown and smoky grey, it is priced at Rs 150

Nail Colour

In the day, they play with the froth on your cappuccino. At night, they turn the lights out. Make sure your fingers are beautiful, always. Add glamour to your fingertips with glittering pinks reds or browns. Available in 10 shades at a price point of Rs 65

Lakme, India's expert beauty brand, follows the international format by launching two fashion statements every year. The fashion statement will be showcased at the Lakme Grand Finale 2006 show through the creative expression of Sabyasachi Mukherjee on November 4, 2006 at NCPA, Mumbai .

Watch out as the Indian woman dresses up in the chic, elegant colours by day and explores the shades of the impetuous star by night with Lakme Free Spirit this winter.…

As the undisputed 'leader and expert' in the beauty industry, Lakme continuously innovates to offer a wide range of high performance and high quality skincare products, colour cosmetics and beauty services. In addition to leveraging Unilever's worldwide expertise, Lakme also partners with the leading cosmetic house Milan-based Intercos Italia and Paris-based Fiabila. Combining international cosmetics technology with an in-depth understanding of the Indian woman's needs, Lakme offers its consumers a holistic beauty experience through its products and services at the Lakme Beauty Salons.

Lakme, the name synonymous with beauty and fashion in India, is redefining the hairstyling space. The Lakme Beauty Salon at Lakme Fashion Week was abuzz with activity on Thursday as Lakme chief creative stylist Shailesh and his team of talented hairstylists styled the tresses of models Kirat Bhattal and Rochelle.

Kirat and Rochelle looked stunning as Shailesh recreated haute Hairnext look for the season. Rochelle is also the winner of the Lakme Hairnext NuYu Challenge. The HairNext NuYu challenge was a nationwide search for a fresh face and was judged by an eminent panel of stalwarts from the fashion fraternity.

Model and former VJ Shruti Seth engaged and enthralled the audiences as Shailesh suggested easy to do, low maintenance, gorgeous looking new trends for the season with Lakme's Hairnext's hair styling range of products.

Shailesh said, "With Lakme Hairnext, you can work wonders on your hair. Lakme Hairnext is a great range to style your hair on an everyday basis. It will give you a dramatic look within seconds. The range has products that can enhance your curls, add volume, increase shine and can hold any hairstyle for long a period of time. You can choose from the Hairnext styling range of innovate products and get gorgeous hair just like that…."

Speaking on this occasion, Anil Chopra, VP Lakme Lever said, "When it comes to understanding Indian woman, Lakme knows it best. Each product in the Hairstyling Range is designed to attain the desired "hair look" and ensures that there is something for everyone. Lakme Hairnext products add up to the overall texture, gloss and shine of your hair leaving them looking gorgeous."

If you are looking for an effortless way to sport gorgeous hair, look no further! With Lakme Hairnext, you can create any style within minutes. Try out the hair sprays, gels and serums and give yourself any look that you want! So choose among the ranges of Snap Shine, Instant Bounce, Quick Silk, Colour Fresh and Easy nourish. Simply apply a Lakme Hairnext product on your hair and step out in your favourite hairstyle. It's as easy as that!

The Lakme hairstyling range includes the following products:

Lakme Hairnext Styling Products

Easy Nourish – Hair Souffle (150 g) Rs 175

Snap Shine – Shine Spray (120 ml) Rs 195

Quick Silk- Smoothing Serum (60ml) Rs 195

Instant Bounce – Volume Spray (150 ml) Rs 195

Instant Bounce- Styling Gel (150 ml) Rs 150

Lakme Hairnext Styling Shampoos (200 ml)

Snap Shine – Shine Shampoo: Rs 120

Colour Fresh- Coloured Hair Shampoo: Rs 120

Quick Silk- Smoothing Shampoo: Rs 120

Instant Bounce- Volume Shampoo: Rs 120

Lakme Styling Conditioners (150 ml)

Colour Fresh – Coloured Hair Conditioner: Rs 95

Snap Shine- Shine Conditioner: Rs 95

Completing the holistic beauty experience, also available will be the Hairnext range of advanced services that are available at all the 90 Lakme Beauty Salons over 38 cities in India. The Hairnext services have indulgences for every kind of hair, which are professionally created services that transform your hair and the way you look. Trained experts at Lakme Beauty Salon will advise you on the Hairnext service suited to you. They will pamper, rejuvenate and style your hair to transform you.

The Hairnext range of services includes the following six stimulating and refreshing Indulgences—Vital Indulgence, Hydra Indulgence, Renew Indulgence, Silken Indulgence, Refresh Indulgence and Pure Indulgence. These are priced between Rs 350 to Rs 750. Each 'Indulgence' from the Hairnext Services Range promises to pamper your tresses and give you a gorgeous mane that is the envy of the crowd! So go ahead, choose your own 'Indulgence' and emerge a completely different you.

As the undisputed 'leader and expert' in the beauty industry, Lakme continuously innovates to offer a wide range of high performance and high quality skincare products, colour cosmetics and beauty services. In addition to leveraging Unilever's worldwide expertise, Lakme also partners with the leading cosmetic house, Milan-based Intercos Italia and Paris-based Fiabila.

Combining international cosmetics technology with an in-depth understanding of the Indian woman's needs, Lakme offers its consumers a holistic beauty experience through its products and services at the Lakme Beauty Salons.

Lakme Fashion Week (LFW) is a joint initiative between Lakme, the leading cosmetics brand and a pillar of the fashion industry in India, and IMG, the global leader in fashion weeks and event production.

LFW has been conceived and created with an aim to integrate India into the global fashion world. Having successfully extended its association with fashion, Lakme Fashion Week is the perfect platform to take contemporary style, fashion and beauty to the Indo-Global woman.

As in the past, consumers and trade can look forward to Lakme taking some unique initiatives to expand the realm of 'fashion' and 'beauty' on and beyond the ramp.

Mumbai, October 12, 2006: Two leading South African designers will for the first time present their collection on the Indian catwalk at Lakme Fashion Week Spring/Summer 2007 scheduled in Mumbai from October 31 to November 04, 2006 at NCPA. South African Tourism is proud to bring leading designer Clive Rundle and designer brand Sun Goddess to the Indian audience.

Lance Littlefield, Country Head - India, South African Tourism on this occasion said, "We are very pleased to be associated with Lakme Fashion Week and bring to India two of South Africa's leading designers. Clive is known for his exquisite designs, brilliant construction and intricate structures. The creations of Sun Goddess represent a modern interpretation of fashion using African themes. Both are at two ends of the fashion spectrum, very creatively different and truly showcasing the diversity of South Africa. Their presence is a classic example of 'South African style meets Bombay Chic.' I am sure their participation at LFW will enrich the already vibrant fashion scenario in Mumbai."

Anil Chopra, Vice-President, Lakme Lever said, "After announcing our association with the French designers, Lakme Fashion Week takes pride in announcing the names of the South African designers and look forward to their collection at LFW this season. LFW had been conceived and created with an aim to integrate India into the global fashion world by providing opportunities to the Indian designers to showcase their talent abroad. Other outstanding examples of globalizing Indian fashion were Lakme Fashion Week designers Narendra Kumar, Nandita Mahtani and Sonam Dubal presenting at Rosemount Australian Fashion Week and Sabyasachi Mukherjee at Olympus Fashion Week in New York this year."

Mr. Ravi Krishnan, Consultant to IMG said, "Lakme Fashion Week aims to raise the fashion platform in the country to a new level and IMG is proud to have played yet another important role in the globalisation of the Indian fashion design industry. South Africa has a strong heritage, rich in history and culture and it would be interesting to see a glimpse of it for the first time on the Indian runway. We are extremely pleased to announce our association with South Africa and are certain that associations like these will help achieve our aim of putting India firmly on the global fashion map."

Clive Rundle
Born in Zimbabwe, bred in South Africa, Clive Rundle studied fashion in Johannesburg. He goes as a constructionist and not as a fashion designer and is consequently and subsequently known for his intricate structures. The inherent structuring of his patterns can lead the translation in any direction - frugal, avant garden, classical, elaborate and contemporary. His language is the language of beauty through meticulous use of form, line, colour and texture.

Sun Goddess
Started by Vanya and Thando Mangaliso, Sun Goddess celebrates and tells the stories of the people of South Africa in days gone by. The stories are deeply woven in the exciting design combinations of luxurious modern fabrics, regal ancient designs and embellishments, as well as a good dose of pure nostalgia. Apart from participating at South Africa's biggest fashion events in Durban, Johannesburg & Cape Town, as brand ambassadors of South African fashion, the brand has showcased in many countries over the years - UK, Japan, Mexico, Korea, USA, Kenya, Holland, Sweden, Nigeria, Madagascar. They have 6 stores in South Africa including a bridal studio, and won the "2006 Designer of The Year" at the Cape Town Fashion Awards. In September 2006, Sun Goddess showcased at London Fashion Week.

About Lakme Fashion Week:
Lakme Fashion Week is a joint initiative by Lakme and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to "Integrate India into the global fashion world and redefine the future of fashion". LFW will be organised twice every year. The inaugural Fall/Winter Week was held from March 28 - April 1, 2006 at the National Centre for Performing Arts (NCPA), Mumbai and the Spring/Summer Week will be held from October 31 - November 4, 2006 also in Mumbai. New
successful initiatives like 'Emerging Designer Category' and 'GenNext' was unveiled for the first time in India at the inaugural LFW 2006 with an aim to provide a platform for promising young talent. Both Lakme and IMG have been pivotal to the success of the Lakme India Fashion Week over the previous six years

Mumbai, October 17, 2006: Lakme Fashion Week today at a press conference in Mumbai announced the Fashion designers and Sponsors for LFW Spring/Summer 2007 scheduled from October 31- November 04, 2006 at NCPA, Mumbai. Conceived and created with an aim to integrate India into the global fashion world, Lakme Fashion Week Spring/Summer 2007 will see an impressive line-up of reputed fashion designers, emerging talent and esteemed sponsor partners.

43 designers (list attached) from across the country will display their Spring/Summer collection before an unprecedented gathering of domestic and international buyers and media. For the first time ever, 4 international designers will showcase their collections on the Indian catwalk. These include two leading French designers- Nathalie Garcon and fashion house Leonard and two South African designers- Clive Rundle and designer brand Sun Goddess. Two retail brands- Allen Solly and Stanza will also for the first time unveil their collection at Lakme Fashion Week.

Participating designers from Mumbai, Delhi, Goa, Kolkata, Chennai and Bangalore will showcase their Ready-to-wear (prêt) lines. Lakme Fashion Week has also recognized a very strong trend in the aspirational male grooming business and for the first time will focus on men's wear as well. Narendra Kumar and Stanza will be presenting the men's wear this season. Pria Kataria Puri on the other hand will present couture.

Along with 16 well-known prominent Indian designers and 4 international designers, 14 designers from the Emerging and 5 designers from the Gen Next categories will also show at LFW.

The five-day premier fashion event will include designer shows, an exclusive exhibition space, workshops, business and media seminars.

Anil Chopra, Vice President, Lakme Lever said, "The opening Lakme Fashion Week held in March-April, 2006 was a great success and was well-appreciated by Indian and international media, fashion fraternity and national and international buyers, among others. After its remarkable debut, Lakme Fashion Week in its second season promises an amazing array of talent. We are certain that we have laid a very strong foundation for developing the leading fashion event in the country and aim to integrate India into the global fashion world."

Ravi Krishnan, Consultant, IMG said, "After a successful debut, Spring/ Summer 2007 will now showcase creations of national and international talent. LFW has reiterated its commitment to fashion by helping promote and bring in fresh talent in the fashion industry. IMG is proud to produce an event that is in par with Fashion Weeks across the globe. We are thankful to the participating designers, media and sponsors who are partnering with us to help achieve this objective."

Balu Nayar, MD, IMG said, "Lakme Fashion Week is supported by various sponsors who will be intensely associated with the event. In addition to all the sponsors from the last season who have decided to partner with LFW again, we're happy to announce that LFW has also got five new sponsors. The introduction of international stylists will make a demonstrable difference to the look of every show and help the designers aesthetically capture the mood of their collections. IMG will leverage its international network and expertise to bring in the best talent in the industry for Lakme Fashion Week."

EMERGING TALENT - FUTURE OF INDIA
Two of the key initiatives from Lakme Fashion Week for promoting fresh talent - the Emerging Designers and the GenNext Show - have received fantastic response from the fashion fraternity. The Advisory Board for Lakme Fashion Week, comprising of representatives of key stakeholders from the fashion world were involved in the selection of these deserving designers for the Emerging Designers and the GenNext show. The Advisory Board reviewed all designer submissions for the LFW S/S fashion week and selected the 19 best designers for the Emerging Category and GenNext Show.

All selected designers for the GenNext show will get a complete package comprising of the runway, set, sounds, lights, models, show director, hair & makeup, backstage managers at a highly subsidized fee of rupees ten thousand only (Rs. 10,000). Similar GenNext Shows are organised in various fashion destinations like London, Sydney and Melbourne which provide the platform for young talent to blossom.

ESTEEEMED PARTNERS

Carbon will be co-sponsor, jewellery & accessories; Liberty will be co-sponsor, footwear; Mauj will be co-sponsor, mobile content provider; Aza will be co-sponsor, designer wear retail; Allen Solly and Stanza will be co-sponsors, showcase partners and Zee Network will be our co sponsors; Vogue will be official sponsor, eyewear; Kingfisher will be official sponsor, airline; Chevrolet SRV will be official sponsor, car; Sify will be official sponsor, broadband partner; NCPA will be official sponsor, venue; Hilton Towers will be official sponsor, hotel for Lakme Fashion Week S/S 2007.

Mumbai, September 26, 2006: Sabyasachi Mukherjee, Lakme Fashion Week grand finale designer unveiled Lakme`s fashion statement for Winter, 2006 - Free Spirit in Mumbai today.

Working closely with Lakme`s expert panel of stylists and make-up artistes, Sabyasachi brought alive his unique interpretation of Free Spirit on model and actress Raima Sen. Sabyasachi recreated the shades of expressive freedom on Raima and dazzled the audiences through his inimitable signature style outfit from the Free Spirit collection.

Attired in Sabysachi`s classic yet mischievous creation, Lakme model Raima looked the perfect ethno chic and embodied the ideal global Indian Free Spirit Woman.

Free Spirit - the new range of cosmetics from Lakme -- lets woman play and indulge in a bit of impromptu fun and naughtiness by `day` and exude freedom and vibrant energy by `night`. Free Spirit is all about two moods to fit the winter. Two moods to explore your beauty. Two moods to flaunt your feminity. It`s all about letting your imagination run in to wilderness and enjoying life to the fullest.

On this occasion, Anil Chopra, Vice President, Lakme Lever said, `Sabyasachi's work inspired us to invite him to participate in the Lakme Grand Finale this winter. The winter fashion statement - Free Spirit will find a creative expression through his matchless style. While last year`s trend-setting fashion statements by Lakme for winter 2005 and summer 2006 - Mosaic and Happy Hours respectively were well received by both the fashion world and the marketplace, we are confident of setting yet another milestone through our fashion statement for winter 2006 - Free Spirit`

Sabyasachi Mukherjee, Lakme Grand Finale Designer, said, `I am delighted to be chosen to showcase Lakme`s winter fashion statement - Free Spirit, this season. With the creative freedom that I have been given to bring alive the statement, I have put together a captivating and charismatic collection that will reflect the essence of the concept as well as the textures and charismatic facets of the brilliant personality that define Free Spirit.`

Lakme`s `Free Spirit` range is designed to highlight the Indian woman`s features and skin tone in two different moods - by day and by night. It is a kaleidoscope of images -a vibrant mix of colours from Rajasthan with the textures of a Mexico quilt, the magic of a sunset in Kanyakumari that blends with the pulse and energy of New York.

When the sun is out and the sky is blue, go out and play with Lakme Free Spirit by day which lets you frolic with a blend of ethno chic pinks, lilacs and corals that flirt with ethnic gold shimmer. Get ready to up the heat and light the nights, this winter with Lakme Free Spirit by Night, which ensures that you dazzle with sparkling reds, shimmering bronze, bejeweled pinks and a hint of festive gold. Twist the rules with electric purples, glossy mauves and sparkling peaches. So that when it`s dark, you will shine.

Sway in the wild imagination of sheer luxury with no boundaries; indulgence is the word where a woman can experience the delights. The products in the Lakme Free Spirit Range include:

Lip Color

Spell magic when you speak. Become the talk of the town. Start a riot with browns and pinks for the day and red and mauves when the sun goes down. Available in eleven exciting shades Rs. 165

Starshine Lip Gloss

A kiss of color and incredible high-shine, all brought together to give you juicy lips and a superstar pout. Touch your lips with glitter and Starshine! Available in eleven naughty shades, these delicious lip glosses are priced at Rs. 195

Starlight Face Highlighter

With all those compliments, it`s only fair to blush. Get that natural glow in just a few seconds. Look flowery fresh, forever, with Starlight Face Highlighter that blends into your skin to create a natural-looking glow. It is easy to apply and is the perfect party mate. Brighten your day with smooth pink and sparkle your night with bold bronze. It is priced at Rs. 195

Intenseshine Eyeliner

When you`re happy, your eyes say it first. Intenseshine Eyeliner is not just eyeliner, it accentuates and smolders your eyes with its rich luminous color and intense metallic shine. Redefine your eyes and let them talk. Available in three shades of olive green, shimmering brown and smokey grey, it is priced at Rs 150

Nail Color

In the day, they play with the froth on your cappuccino. In the night, they turn the lights out. Make sure your fingers are beautiful, always. Add glamour to your fingertips with glittering pinks reds or browns. Available in 10 shades at a price point of Rs. 65

Lakme, India`s expert beauty brand, follows the international format by launching two fashion statements every year. The fashion statement will be showcased at the Lakme Grand Finale 2006 show through the creative expression of Sabyasachi Mukherjee on November 4th, 2006 at NCPA, Mumbai.

Watch out as the Indian woman dresses up in the chic, elegant colors by day and explores the shades of the impetuous star by night with Lakme Free Spirit this winter ...

As the undisputed leader and expert in the beauty industry, Lakme continuously innovates to offer a wide range of high performance and high quality skincare products, colour cosmetics and beauty services. In addition to leveraging Unilever`s worldwide expertise, Lakme also partners with the leading cosmetic house Milan-based Intercos Italia and Paris-based Fiabila. Combining international cosmetics technology with an in-depth understanding of the Indian woman`s needs, Lakme offers its consumers a holistic beauty experience through its products and services at the Lakme Beauty Salons.

Mumbai, September 8, 2006: Lakme Fashion Week is on a look out for fresh faces and svelte bodies who will sashay their way into the world of fashion by getting selected at the model auditions for Spring Summer 2007 commencing from 31st October to 4th Of November 2006 at NCPA Mumbai.

The jury for the auditions comprised of an eminent panel of stalwarts from the fashion fraternity that include talented designer Priyadarshini Rao, leading choreographers Marc Robinson and Alison Kanuga and renowned make-up artists Clint Fernandes.

The slender and the suave, wide eyes and droopy lashes, dusky beauties and chiseled cuts all came together to audition for the coveted Lakme Fashion Week. This audition will provide an opportunity for newcomers to showcase their talent and will identify the "next generation" of showstoppers. The 'chosen ones' will get to showcase collection of reputed designers at the forthcoming Lakme Fashion Week.

Mr. Ravi Krishnan, Consultant to IMG said, "Lakme Fashion Week promises to be as dynamic as the fashion industry itself with an aim to encourage the stars of today and tomorrow. We have always encouraged fresh faces and we are certain that this audition will unveil great talent from the modeling industry who will go on to become the future stars."

Lakme Fashion Week audition has embraced recommendations from the Lakme Fashion Week Advisory Board, participating designers and industry stakeholders .The model auditions were held at The Museum, NCPA, Mumbai on Friday, the 8th of September 2006. The auditions saw an overwhelming response from models who were vying for privilege of walking the ramp for Lakme Fashion Week, to be held from 31st October to 4th Of November 2006.

Lakme Fashion Week Spring Summer 2007 scheduled from October 31 to Nov 4, 2006 at NCPA will see leading French designers Nathalie Garcon and international fashion house Leonard present their collection for the first time in India.

It will be for the first time that International designers will present their collection at a fashion week catwalk in India.

Fédération Française du Prêt à Porter Féminin (French Federation of Women's Ready-to-Wear) together with Lakme and IMG have developed an exchange programme, whereby two Indian designers will also be presented with an opportunity to showcase their collection at Prêt à Porter, Paris.

Jean-Pierre MOCHO, the President of Fédération Française du Prêt à Porter Féminin on this occasion said, ``I am really delighted to visit India and present two French designers during the Lakme Fashion Week catwalks: Leonard and Nathalie Garcon for their 2007 Spring/Summer collections. The French Federation of Women's Ready-to-Wear has an important mission since its creation in 1929; to promote French fashion talents, businesses and events all over major capitals of the world and we consider this as an important step in that direction. We welcome Indian talent and look forward to their collection in Paris.``

LEONARD, founded by Daniel TRIBOUILLARD in 1958, has succeeded in an international implantation thanks to its sense of creation and the image of its prints, which are recognizable all around the world onto high quality products. As of today, LEONARD has 125 exclusive boutiques all over the world including 106 in Japan.
www.leonardparis.com

NATHALIE GARCON is among French stylists the one who is probably the most implicated in designing clothes for French actresses. Nathalie Garçon's collections are extremely feminine with a distinctive charm and delicatessen, referenced in more than 350 shops in France and all in major capitals of the world.
www.nathaliegarcon.com

Anil Chopra, Vice-President, Lakme Lever said, ``Lakme Fashion Week had been conceived and created with an aim to integrate India into the global fashion world by providing opportunities to the Indian designers to showcase their talent abroad. This was successfully done with Lakme Fashion Week designers Narendra Kumar, Nandita Mahtani and Sonam Dubal participating at Rosemount Australian Fashion Week and Sabyasachi Mukherjee at Olympus Fashion Week in New York this year.``

``We now look forward to the collections from Leonard and Nathalie Garçon on the LFW catwalk. Our association with Prêt à Porter Paris will prove that Lakme Fashion Week has indeed become a platform that not only showcases Indian talent before an international audience, but is also providing multiple opportunities to globalize Indian fashion. Lakme has created history and has set up milestones in formalizing the business of fashion and we are pleased to have taken a huge step ahead in the right direction,`` added Chopra.

Ravi Krishnan, Consultant to IMG said, ``IMG is proud to have played yet another important role in the globalisation of the Indian fashion design industry. We are extremely pleased to announce our association with Prêt à Porter Paris and are certain that their participation in LFW and the opportunities provided to LFW designers to prestigious fashion events abroad will help achieve our aim of putting India firmly on the global fashion map.``